Titles + Authors

What makes customers want to do business with you when your products may be virtually the same as anyone else’s in your industry?

Saying yes instead of no–and being ready to show the customer you re prepared to go the extra mile–is businessman Howard Brown’s answer. He should know. He built and sold three thriving office supply businesses, going up against big-time competition and winning every time. In a friendly, matter-of-fact style, the author provides classic personal wisdom that never goes out of style in the pursuit of outstanding profit and success. Some of his points include:

• You can never have enough good people.
• When you find good people, take care of them so they will stay.
• Whatever you put into relationships will benefit you in the end.
• Lead by example.
• Know every aspect of your business, and make sure you can do everyone’s job.
• Don’t ask people to do anything you are not prepared to do yourself.

In the end, and in good times and bad, loyalty to your employees, your manufacturers, and your customers–along with that unique something special–will always lead your company to a place at the top.

Brown makes a point of showing how you can create that unique added value for customers that will make your business stand out, and how you can give customers something special, regardless of what you are selling. Entrepreneurs of all stripes will take away insights and value from Yes Is More, and they’ll thank Brown for the time he put into this very individual book about saying yes and making it big.